If you haven’t done it yet, it’s officially time to get your site more secure. As of this past Wednesday, Google is motivating websites to become secure and is using its search engine results’ ranking as incentive.

In a recent blog post by Zineb Ait Bahajji and Gary Illyes, Webmaster Trends analysts for Google, they announced that they tweaked the search ranking algorithms to include whether sites use secure encrypted connections. This means that the website has a Secure Sockets Layer (SSL) certificate.

A URL that displays HTTPS (Hypertext Transfer Protocol Secure) as part of its address, for example,, is proof that the site has an SSL certificate. SSL is a security measure that relies on a certificate to guarantee that all communication between the site and the Web browser is encrypted and therefore less vulnerable to being obtained by the wrong people. Bahajji and Illyes said Google is now using HTTPS as a ranking signal in its search results. Though currently having HTTPS encryption only gives secured sites a minor ranking boosting. the two Google analysts proclaimed that”over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

For website owners and developers who want to make the switch to HTTPS, Bahajji and Illyes included a list of steps in their blog post, such as choosing between a singlemulti-domain, or wildcard certificate, choosing a 2048-bit key certificate, and more. You can check out their blog posthere for more details on securing your site.

Don’t forget, you can find all your SSL products at our store at

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